Social media manager / executive
Cookson Adventures specialises in crafting the most creative travel experiences on the planet, counting some of the world’s most successful individuals among our clients.
We’ve discovered both Roman shipwrecks and a new species of killer whale, rehomed giant tortoises by helicopter, and been the very first to pilot a private submersible in Antarctica.
As a team, we are dynamic, driven and share a passion for meaningful travel, with a focus on the environmental sustainability.
We have well-located offices in Holland Park, close to the leisure facilities of Westfield Shopping Centre and only a few minutes’ walk from the Central line and overground stations.
The role is primarily office based, with a minimum of three days in the office expected, although it can facilitate flexible working from home.
As part of a London-based team, we’re looking for a creative and results-driven professional, with a proven track record in delivering converting campaigns across both organic and paid platforms.
The role will have ownership of the social media strategy and be responsible for both directing and creating content. So, although you’ll be working alongside a wider team that includes a video editors, you’ll also be responsible for creating content from start to finish.
This will include jointly managing a large collection of stills and video using a DAM system and local NAS drive. Then, selecting rushes and raw images to edit, catalogue and create a series of deliverables from. As such, you should have experience organising assets and using image and video editing applications, such as Adobe Lightroom, Photoshop and Premier Pro.
Then, you’ll be able to report on and track the performance of both paid and organic content, using this data to iterate and improve campaigns. You’ll also keep ahead of trends and developments across social media and use this to inform your work. As such, you’ll have a strong idea of the niche Cookson Adventures operates in and our target demographic of UHNW individuals and organisations.
Throughout, you’ll be a natural storyteller with a passion for developing innovative and emotive travel content. We’ll provide you with endless inspiration and material, from helicopter film footage over live volcanoes in Iceland to drone shots from the deck of the world’s best superyachts in Antarctica and world-first images from sub-diving adventures in the Pacific islands.
Working closely with the Head of Communications, Head of Marketing, an incoming Video Editor, the Managing Director and our Founder, this is a unique opportunity to grow one of the world’s most pioneering and exciting luxury travel brands.
As such, you’ll be able to work alongside, brief and coordinate other talented creatives to push the boundaries of our digital content, managing a range of stakeholders while maintaining your vision.
Strategy – Developing the social media content strategy to support the company’s branding, marketing and commercial objectives
Content creation & direction – Creating and directing compelling digital content (video, images, reels, graphics, copy) for all digital and social media platforms
Media management – Helping manage and organise a media library of world-class imagery and video, migrating it onto a digital asset bank for use across all social media channels
Stakeholder management – Co-ordinating content production, briefing and extracting information from internal team members and working alongside photographers, videographers, designers and copywriters
Channel management – Managing all social media activity, including posting, scheduling, community management and channelling customer responses to relevant teams
Reporting – Reporting on analytics and insights to shape the content strategy
Industry awareness – Keeping informed of the latest news and practices in social media and digital marketing, as well as trends in the UHNW luxury sphere
Wider marketing – Working closely with the Heads of Communications and Marketing to help assist on other marketing activity, including press requests, image selects, newsletters and internal communications when required. You may also be required to fulfil other reasonable tasks as we may require from time to time in line with your role
Content creation – Attending company events or fam trips to capture social media content
Skills & experience
- Minimum two years’ experience in social media management or digital marketing role
- Leading editing skills
- A degree in Marketing, Media, English or other relevant field would be beneficial
- An understanding of analytics tools (Google Analytics, Facebook Analytics, Instagram Insights) and how these can inform content strategy and deliver the best ROI
- Experience using paid social
Who are you?
- A creative and strategic thinker and an excellent communicator
- An acute understanding of our brand and vision
- Passionate about high-end adventure travel and all things social media
- Ambitious self-starter with a positive attitude
- A skilled storyteller who can devise compelling content for HNW consumers across all platforms
- A continually curious mind, you’ll be on top of the latest digital trends
To apply, please send a portfolio or sample of your work along with a CV to [email protected]